Continued from Part I
Tips and tricks for SEO beginners.
Avoid text in images
The alternate text is a must as it increases accessibility. The alternate text should be meaningful in the context of the image and if possible should be a keyword. Linking images (at least the important ones) as visitor tend to click images. It should be done wisely though. Search engines value if it makes sense.
There are hundreds of search engines other than Google, Yahoo and Bing. Avoid using flash. Use Social networking sites for social marketing.12. HTML tags like <h1>, <em>, <strong>, etc can be read by search engines which give the data more importance than surrounding data. Don’t ask me how; it’s again the algorithm thing. Using keywords with these tags wisely can boost the SEO.
There are hundreds of search engines other than Google, Yahoo and Bing. There are even specialized search engines for specific categories like books, movies, etc. Many of these search engines accept free submission of URLs. It is a great way to boost SEO by registering and submitting to as many search engines as possible.
Have a blog
Integrating a blog with your site (i.e. your site has a blog in it) is a good idea as ensures new content is added frequently to your site. It is a cool method to boost your organization’s SEO.
Outbound links should be chosen wisely. Linking to reputed and similar sites will help you also. But make sure the site maintains credibility and page rank otherwise it could be bad for you.
Avoid using frames. If you just have to use it then have a no frame version for the search engines.
Avoid using flash. And if you must use it, then use descriptive alternative texts. And as in images try not use critical data in the flash as search engines will ignore them.
Meta tag language
Set language in Meta tag as it helps the search engine to index you for a particular language. If someone searches for results only in English you have a better chance of visibility.
Marketing your article is a great method to increase the number of visitors. It means writing unique and informative articles in your field and distributing them across article directories like ezine etc. If the content of the article is good people will visit your website to know more.
Use Social networking sites for social marketing. Have pages where visitors can interact. Your blog should be linked to the site if you don’t have a blog section on the website. These all steps promote user interactions and ensure visitor’s loyalty (i.e. they return to the website).
Latest posts by Maitreya Dwaipayan (see all)
- UI tips and tricks Part II - 19th August 2018
- SEO – 21 Tips and Tricks that will help a lot! Part II - 16th August 2018
- UI Tips and Tricks I - 13th August 2018